Gross Profit Coaching

Having your own Gross Profit Coach gives you unique access to practical business intelligence, analysis and best practices to increase reservations and gross profit. We work intimately with your team to deliver shared revenue and gross profit targets on a consistent basis. Together we will:

  • Design a channel and rate plan strategy that continually evolves to deliver shared goal results
  • Ensure your online sales channel follows best practices from distribution to reputation management
  • Implement brand building initiatives that reward repeat business

Google-centric marketing

We plan and execute Search Engine Optimization and Digital Marketing with your marketing team focused on conversion and profit optimization.

We will:

  • Attract qualified traffic
  • Create quality, compelling content that represents your brand and improves conversion
  • Keep distribution channels up to date with the latest Google Algorithm and Guidelines for hotels
  • Manage Paid Ad Campaigns on Google Adwords and Hotel Ads to drive more profitable bookings
  • Manage your online reputation to strengthen your brand integrity and improve visitor-to-booker conversion
  • Track and analyze your website’s performance with Google Analytics to identify and action on areas of improvement

Technology made easy

We are deliberate and insistent that our technology stack and tools be simple, yet effective at boosting margin.

Hotel Extranet

A powerful tool for managing rates, availability and reservations.

Channel Manager
Booking Engine