News & Articles

Increasing Room Reservations through your Hotel Website

February 24th, 2009 by weena

We have heard time and again of the many advantages and ways of launching an Internet marketing campaign when it comes to promoting your business. There is the tried and tested online newsletter, the bulletin board/forum discussions, the email blast (now notoriously called spam), and of course the creation of your own corporate website.

For hoteliers, one of the challenges that will most likely be encountered when using the Internet for marketing purposes is creating and maintaining a website. This may seem like an easy task for those who are not familiar with the ins and outs of Web marketing. In truth, creating a website that will lead to more reservations at your hotel can be tricky. It’s just not about having an attractive design and layout as well as properly pitching your services to potential guests (though these are still considered as essential). You also have to consider important factors such as Web traffic and search engine optimization (SEO).

Nowadays, more and more hoteliers and travel agents are taking advantage of what the Web has to offer. Online travel portals and hotel websites integrated with a hotel reservation software abound. This software enables hotel guests to make room reservations directly from the website. But more often than not, these software integration services are not free of charge – or if it is, provide no guarantee of increase in online reservations or worse, do not deliver their brand promise.

The good news is that there are a few online booking engine providers out there that offer this kind of service at no cost. We at DirectWithHotels offer this service for free. Not only we provide you with a free online booking engine but we also guarantee a significant increase in room reservations at your hotel through your own website in just 12 months. Integrating the hotel reservation software into your website draws in potential customers who are more inclined to transact business online. It is one effective way to sell more rooms.

While other providers offer you with a similar reservation system for free but let you do all the rest, our service comes in a full package. Aside from integrating the booking engine, we also improve the performance of your website through our ATTRACT > CONVERT > MANAGE service suite. We do search engine optimization to help your website attract more guests and convert them into confirmed reservations. We also manage your online hotel reservations to help you achieve your business goals. Our partnership with various channel management system providers that list online travel agents also lets you sell more rooms through our easy-to-use hotel interface. Through this, you can manage the availability and rates of your hotel rooms across various online sales channels using just one interface.

By getting our performance-based service, you get a hassle-free booking engine that maximizes the potential of your website and guarantees increase in revenues.