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DirectWithHotels announced the launch of its new brand and new corporate look as part of its growth strategy to be the leading direct reservations performance partner to accommodation providers.

“This change comes at a time when the company seeks to capture a rapidly increasing global marketplace for direct reservations. As hotel’s distribution channels have increased through the internet, hoteliers are faced with increasing management challenges. Our new brand underscores our commitment to making their lives easier.” said Emiliano Zulberti, president and CEO of DirectWithHotels.

“The new brand focuses on delivering value through pure simplicity, pure performance, and pure partnership. We are committed to working together with accommodation providers to make direct reservations simple. Overall, the new brand reinforces our vision of creating a world where reserving direct with any accommodation provider is an experience worth recommending.” Zulberti added.

Along with the new brand identity, the company is introducing a revitalized corporate logo. Using warmer colors and a more dynamic rendition of the corporate icon, the logo now represents the attributes that define the DirectWithHotels brand – straightforward, driven and adherence to continuous improvement.