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Makati City, Philippines – Continuing its global expansion, DirectWithHotels has successfully signed subscription agreements with four Sri Lankan hotels this February. The newly forged partnerships mark the entry of DirectWithHotels into the Sri Lankan tourism industry.

Recognizing the contribution that the tourism industry brings in revenue to the country’s economy, the Sri Lanka Tourism Promotion Bureau is gearing up for a new brand initiative and an international communications campaign. As reported in the Asian Tribune, this campaign, which anticipates over US$100 million increase in earnings compared with 2006, will position the country as a premier destination for travelers seeking to combine a relaxing sea adventure and an enriching cultural experience.

“There is no better time to enter the Sri Lankan tourism industry than now,” says Emiliano Zulberti, president and chief executive officer of DirectWithHotels. “The foreseeable growth in the Sri Lankan tourism industry offers a tremendous opportunity for DirectWithHotels to provide accommodation providers with a technology solution that maximizes their direct reservations performance,” he added.

Now with an established presence in 15 countries, DirectWithHotels offers a fully integrated web-based solution that enables accommodation providers to offer their guests with an easy and engaging online reservation experience that provides instant confirmation and a payment guarantee.