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Manila, Philippines - DirectWithHotels today announced a strategic partnership with HUBS1, a leading web-based solutions provider to China’s hospitality and travel industry.

DirectWithHotels has committed to delivering direct reservations from guests all over world to HUBS1’s hotel partners. Through this partnership, DirectWithHotels will provide HUBS1 hotels with an English website and a reservation service that offers instant confirmation. Plus, inclusive of this service, a dedicated team will be focused on attracting more visitors to the hotel’s website, converting these into more bookers and ultimately achieving more online reservations.

HUBS1 is the leading travel distribution marketplace in China. As the first tailor-made web-based central reservation and distribution system for the Greater China hotel industry, HUBS1 provides a cutting-edge technology platform that enables hotels to reach domestic and international customers and future hospitality demand. Through the partnership with DirectWithHotels, HUBS1 provides hotels with a way to increase their market reach to international guests utilizing a hotel’s direct distribution channel — their own website.

“The rapid development of China’s economy has brought astounding growth to its travel and tourism industry. Our partnership with HUBS1 provides us with a significant foothold to expand our presence in this growing industry,” said Emiliano Zulberti, president and chief executive officer of DirectWithHotels. “This collaboration is a major step forward in DirectWithHotels global expansion strategies. Our shared commitment to provide accommodation providers with comprehensive and yet cost-effective solutions served as the driving force to bring these two companies together.”

D. Teddy Zhang, president and chief executive officer of HUBS1 expressed, “With this alliance, our hotel partners in China will benefit from increased exposure in the global online travel market and at the same time be able to enjoy a truly real-time reservation experience through DirectWithHotels’ service suite. We are looking forward to building a mutually beneficial business relationship in this fast growing travel marketplace.”