News & Articles

How to Make a Better Connection with Online Users

September 26th, 2008 - Jade

Gone are the days when guests have to call their travel agents or wait in line in the lobby to get to you. The usual amount of time that you spend on the phone negotiating holiday deals with institutional clients is increasingly getting out of the question as well. Thanks to the mobility-driven Internet technology, [...]


4 Hotel Web Design Tips for a More User-Friendly Site

September 12th, 2008 - Jade

Your website is your link to the world. It is the frontline of for your hotel online booking system. As such, your hotel web design should be one that is attractive and convenient for your online visitors.
As more and more hotels make their presence felt in cyberspace, your website becomes not just a tool that [...]


Ten Reasons Why You Need an Online Booking Engine

September 5th, 2008 - Jade

Give your customers the power to reserve their rooms anytime and anywhere with just a few clicks on your own website. But that is just part of the many advantages of having an online booking engine. The following are ten reasons why you need to integrate direct reservations in your website. So read on.
1. Simplify [...]


Search Engine Marketing: Crucial Tool For Hotel Industry

August 29th, 2008 - Jade

More and more consumers now prefer to make direct online hotel reservation. But this is just one part of the big picture. Industry experts estimate that over 60% of potential clients click on organic search engine results while the rest choose paid search listings. This can only mean that effective search engine marketing is a [...]


Increase RevPAR Via Direct Online Booking Solutions

August 21st, 2008 - Jade

Increasing revenue per available room (RevPAR) through direct online booking solutions is steadily becoming a standard in the hotel industry. Combined with effective Internet marketing, online hotel reservation software is proving to be an essential part of all measures aimed at reducing costs and increasing profitability of hotels.
With the US credit crunch and the global [...]