DirectWithHotels global expansion continues in Sri Lanka
Makati City, Philippines – Continuing its global expansion, DirectWithHotels has successfully signed subscription agreements with four Sri Lankan hotels this February. The newly forged partnerships mark the entry of DirectWithHotels into the Sri Lankan tourism industry.
Recognizing the contribution that the tourism industry brings in revenue to the country’s economy, the Sri Lanka Tourism Promotion Bureau is gearing up for a new brand initiative and an international communications campaign. As reported in the Asian Tribune, this campaign, which anticipates over US$100 million increase in earnings compared with 2006, will position the country as a premier destination for travelers seeking to combine a relaxing sea adventure and an enriching cultural experience.
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