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Makati City, Philippines – Continuing its global expansion, DirectWithHotels has successfully signed subscription agreements with four Sri Lankan hotels this February. The newly forged partnerships mark the entry of DirectWithHotels into the Sri Lankan tourism industry.

Recognizing the contribution that the tourism industry brings in revenue to the country’s economy, the Sri Lanka Tourism Promotion Bureau is gearing up for a new brand initiative and an international communications campaign. As reported in the Asian Tribune, this campaign, which anticipates over US$100 million increase in earnings compared with 2006, will position the country as a premier destination for travelers seeking to combine a relaxing sea adventure and an enriching cultural experience.
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Makati City, Philippines – DirectWithHotels today announced significant growth in the Asia-Pacific region with the addition of 15 new hotel partners for the month of January.

“Our continued growth in the region is a result of our commitment to delivering an innovative solution designed to make life easier for accommodation providers,” commented Emiliano Zulberti, president and chief executive officer of DirectWithHotels. “As more and more travelers prefer to plan and book their stays online, accommodation providers are now faced with the challenge of competitively positioning their website and turning it into a flexible revenue-generating tool. DirectWithHotels’ offers a fully integrated web-based solution designed to boost occupancy, enhance profitability, and strengthen guest loyalty.”
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